Seven years ago, I was the guy who didn’t care what he ate. Fast food, drive-thru dinners, chips loaded with junk - I lived off it. But eventually, it caught up with me. I started feeling run down, and I knew something had to change.

So I cleaned up my diet, got serious about my health, and never looked back. Steak, fruit, and whole foods became my foundation. And with that shift, I began paying attention to every ingredient I put into my body.

I’ve always loved chips and salsa, but as I started eating better, I realized nearly every chip on the shelf was fried in seed oils. Even the so-called “healthy” ones tasted bland, processed, and left me unsatisfied. I kept buying them, but they never truly hit.

By the end of 2024, I decided to stop settling. I wanted a chip that actually lived up to the food I cared about eating - bold, flavorful, and made with real ingredients. That’s when Vaca Chips was born.

I spent months testing tortilla styles, experimenting with cooking methods, and perfecting the exact beef tallow that gave the chip a rich, creamy finish. It became an obsession - creating a chip that tasted like it came straight out of a legit taquería, but without the junk.

Along the way, I brought in my friend Josh as a full-time partner. We both shared the same passion for bold food and clean ingredients from the start. Together, we put in late nights, countless test batches, and a relentless focus on flavor and quality.

Vaca Chips is the result of it all - a chip that’s bold, clean, and worthy of your table. Thanks for being part of the journey.

— Brian Gibb, Founder & CEO